You searched for: "*"

The results has been filter on Authors containing Herbert Steiner.
ANA has found 8 results for you, in 233 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Multi-dimensional analysis of propensity to purchase

Propensity to purchase is defined as the probability of the occurrence of an event. An attempt is made to show that this probability is determinable and to a great extent without any need to rely on verbal statements, with their shortcomings of...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Herbert Steiner
November 1, 1968
×

Citation

Steiner, H. (1968a, November 01). Multi-dimensional analysis of propensity to purchase. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/multi-dimensional-analysis-of-propensity-to-purchase


Research papers

An analysis of the propagation of norms in illustrated periodicals

We have made an effort in this survey to examine the possibilities for establishing and describing the influence exerted on individuals by a large anonymous group with the aid of its communication media. The object of analysis are Illustrated...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Herbert Steiner, Maria Rita Girardi
August 1, 1967
×

Citation

Steiner and Girardi (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/an-analysis-of-the-propagation-of-norms-in-illustrated-periodicals


Research papers

An analysis of the propagation of norms in illustrated periodicals (German)

We have made an effort in this survey to examine the possibilities for establishing and describing the influence exerted on individuals by a large anonymous group with the aid of its communication media. The object of analysis are Illustrated...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Maria Rita Girardi, L. K. Neffe, Herbert Steiner
August 1, 1967
×

Citation

Girardi, Neffe and Steiner (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals (German). ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/an-analysis-of-the-propagation-of-norms-in-illustrated-periodicals-german-


Research papers

Construction of a marketing model based on consumer habits and attitudes (German)

We have made an attempt of producing a marketing model, which arranges the brand and product selection according to the requirement development of the consumer. Thus you would have an instrument, which would bring the maximum appeal to the consumer...

Catalogue: ESOMAR Congress 1966
Author: Herbert Steiner
September 1, 1966
×

Citation

Steiner, H. (1966a, September 01). Construction of a marketing model based on consumer habits and attitudes (German). ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/construction-of-a-marketing-model-based-on-consumer-habits-and-attitudes-german-


Research papers

Construction of a marketing model based on consumer habits and attitudes

We have made an attempt of producing a marketing model, which arranges the brand and product selection according to the requirement development of the consumer. Thus you would have an instrument, which would bring the maximum appeal to the consumer...

Catalogue: ESOMAR Congress 1966
Authors: L. K. Neffe, Herbert Steiner
September 1, 1966
×

Citation

Neffe and Steiner (1966a, September 01). Construction of a marketing model based on consumer habits and attitudes. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/construction-of-a-marketing-model-based-on-consumer-habits-and-attitudes


Research papers

Measuring and measurables in purchasing decisions

An attempt has been made in this article - after introductory critical considerations about the lack of reliable and valid investigations into the techniques now in use in market research - to discuss two scales which have been made use of for...

Catalogue: The European Marketing Research Review 1966
Authors: L. K. Neffe, Maria Rita Girardi, Herbert Steiner
August 1, 1966
×

Citation

Neffe, Girardi and Steiner (1966a, August 01). Measuring and measurables in purchasing decisions. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/measuring-and-measurables-in-purchasing-decisions


Research papers

An experimental evaluation of the impact of advertisements

In analysing the effect of an advertisement there are two distinct criteria for evaluating this effect.:1. The consequences of the impression given; 2. The translation of the advertisement into action by the individual. In the first case, individual...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Herbert Steiner
June 1, 1966
×

Citation

Steiner, H. (1966a, June 01). An experimental evaluation of the impact of advertisements. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/an-experimental-evaluation-of-the-impact-of-advertisements


Research papers

Qualitative typology and its significance in market analysis

To build a significant typology, two variables must be taken into consideration: l) objective characterisation, 2) attitude. Each must be measured independently. For example, it appears reasonable to say: those who earn a lot of money (measurement of...

Catalogue: ESOMAR/WAPOR Conference 1965
Authors: Herbert Steiner, Lothar Neffe, Maria Rita Girardi
June 15, 1965
×

Citation

Steiner, Neffe and Girardi (1965a, June 15). Qualitative typology and its significance in market analysis. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/qualitative-typology-and-its-significance-in-market-analysis